Google is the most popular search engine in the world which makes it an extremely powerful tool for generating leads. With over 90% of all web traffic going through Google, ranking number 1 for any keyword you choose can bring you hundreds or thousands more visitors every day. Many people have tried to crack the code on how to rank higher on Google but there are many different factors that come into play when ranking a website.
Google Ranking Factors
- Keyword Research
- Page Optimization
- Social Signals
- Conversion Rate Optimization
- Site Speed
- Server Location
- Other Google Ranking Factors
Keyword research is a process of defining what we want to rank for, and then finding out how difficult it would be to actually rank for that keyword.
It may sound simple, but actually doing keyword research right can take a lot of time, effort and skill. In this article, I’ll share with you the basics of keyword research — what it is and how to do it.
I’ll also give you some helpful tools that will make your job easier and point you in the right direction when you start researching keywords for your site.
A very common way to start off a post is to tell people what it is about. A good example of this is:
It’s very easy to spot these topics, and it’s surprisingly easy for Google to do so as well. If you end up creating a post like this, you can expect your SEO ranking to be hit pretty hard. This happens because you are using an obvious keyword in your title and your post might not actually be on the topic at all. It’s a bad practice and will get you penalized by Google.
To avoid this, open up keyword
On Page Optimization
Search engine optimization (SEO) is the process of optimizing your site to be ranked higher in search engines by creating relevant, useful and high-quality content and managing other on-site factors.
Most people assume that major search engines like Google have their own ranking algorithms. While it’s true that Google uses their own algorithm to generate search results, they also use websites’ popularity in referring or linking to a particular website as an indicator of quality and relevance. So, proper link building is a very important part of SEO.
It doesn’t matter if you’re working on
Link building is one of the most important aspects of SEO. Link building techniques are a great way to attract customers and improve search ranking.
When linking on social media sites, always link directly to your site. This will help with your search engine rankings, and give you more traffic.
Always make sure that your links have descriptive anchor text so that you will be able to connect with new readers and search engines will easily be able to find your website in their rankings.
Nowadays, Google values social signals as a ranking factor. But, determining their effectiveness is not simple. In fact, there is plenty of conflicting information out there about whether or not social signals actually influence your search rankings.
The truth is that links from social media sites do not carry the same weight as links from more traditional sites like .edu and .gov domains. Regardless of their actual weight, social signals still have a positive impact on your website’s Google ranking.
This article will show you how to optimize your website for social media signals so that you see SEO results without sacrificing your brand.
Conversion Rate Optimization
Conversion rate optimization (CRO) is a marketing channel that helps you increase your profits by improving the conversion rate of your website. There are many ways to do this, but it all comes down to making your site into a user-friendly experience and creating content that keeps people coming back.
WebSite loading Speed
The statistics say that 40% of users will abandon a website if it takes longer than 3 seconds to load. Google also gives higher ranking to faster loading sites.
It is very important to optimize your web page for speed, so that all the content can be loaded fast, and there is no problem with load time. This can be done by optimizing images, removing unnecessary plugins, compressing videos and doing other optimizations. For this purpose various plugins are available for wordpress blogs as well as for illustrator software.
#topic: Create a strong brand image
It is a known fact that the location of your servers can greatly affect how well or poorly you rank in Google.Many SEO experts say the closer the server is to your target audience, the better it is for your rankings.
The two most important factors in determining where to host your website are:
1. The location of your target audience (most often, this will be the country where you do business)
2. The location of Google’s servers (Google owns and operates huge datacenters around the world).
When Google ranks websites, it tries to deliver results that are
Other Google Ranking Factors
The Google search algorithms are always changing, making it hard to know exactly what the ranking factors are. However, we do know that there are some factors that affect the rankings more than others. This article will give an overview of four of the most important ranking factors for Google.
Google uses machine learning for its search engine, which means that it relies on artificial intelligence to determine how well a page should be ranked. Machine learning is used to help with web spam and other issues and also helps with their search engine ranking algorithm. The learning helps Google determine which pages should be ranked higher based on what people are actually looking
While the list of Google ranking factors is constantly growing, these are some of the most important on-site and off-site elements that can affect your search rankings. We encourage you to follow our blog for more helpful tips about SEO and link building.